★★★★★
My 10 minutes in the pickup line
Third coffee at 3 pm was basically my personality. Now it's this, iced, in the car before the kids pile in. Tastes like vanilla ice cream and I'm actually asleep by 10.
Jess M.✓ Verified Buyer
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7,545 Reviews
?
A mystery flower hides in every tin6 to collect, 1 is a secret. Which one will you get?
Ube Latte
30 Servings of Pure Ube: Drink 1 delicious cup daily for a month for glowing skin, hair & nails, steady energy and happy digestion.
?
A mystery flower hides in every tin6 to collect, 1 is a secret. Which one will you get?
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- $49.90 Refill Ships in 30 Days
- Adjust Shipments or Cancel Anytime
- Free Shipping on the Starter Kit
- 30-Day Money-Back Guarantee
what one cup does
Your daily glow ritual.
Ube is the purple yam Filipino grandmas swear by. One cup a day, for skin, hair and nails you can see.
-
Glowing skinAnthocyanins and vitamin C for skin that glows.
-
Stronger, shinier hairYour hair care ritual, in a latte.
-
Healthier nailsLess breaking, more shine.
-
Steady energy, no crashCalm focus at 4 pm, zero jitters.
-
Happy digestionA fiber-rich root, gentle on your gut.
-
Caffeine-freeDrink it at 4 pm and still sleep.
✓ One ingredient✓ No added sugar✓ No dye✓ 30 cups a tin✓ Hot or iced✓ Recyclable tin
7,500+ five star reviews
Join the Purple 4 pm
Hear from sippers everywhere who swapped their afternoon coffee for something purple.
★★★★★ 7,545 Reviews
★★★★★
My car-line ritual
I make it at home, pour it into the Gabi To Go and sip it in the car. Creamy, not too sweet, and no 4 pm crash.
Denise R.✓ Verified Buyer
★★★★★
After a 12-hour shift
I wanted something warm that wasn't another coffee. Hot ube with oat milk is my clock-out ritual now. Purple, cozy, done.
Danielle R.✓ Verified Buyer
★★★★★
Replaced my office coffee run
Saves me $6 a day and my afternoon meetings feel calmer. The cup is so cute people ask about it.
Priya K.✓ Verified Buyer
★★★★★
The only powder I didn't abandon
My cabinet is a graveyard of matcha and mushroom coffee I forced myself to drink. This one I actually look forward to. It tastes like dessert, not homework.
Megan T.✓ Verified Buyer
★★★★★
Dog walk + ube
Iced ube in the To Go cup, puppy on the leash. Tastes like ube halaya in a latte.
Mina C.✓ Verified Buyer
★★★★★
Lola approved
My lola grew up with real ube in Batangas and she said this tastes right. That's the highest review you'll ever get from her.
Bea S.✓ Verified Buyer
★★★★★
After pilates, every time
Light, creamy and caffeine-free, so I can have it at 6 pm. Nothing else hits like this after class.
Carol W.✓ Verified Buyer
★★★★★
Post-pilates obsession
Iced ube with almond milk after reformer is the vibe. Half my class asked what the purple drink was.
Ava K.✓ Verified Buyer
★★★★★
My 9 pm bath latte
I can finally have a 'latte' at night. Bath, candle, book, purple mug. I didn't know I needed permission to be this soft with myself.
Hannah W.✓ Verified Buyer
★★★★★
Converted my best friend
Brought the tin to a picnic and now we're both subscribed. Giving café ube drink, but better and way cheaper.
Sofia L.✓ Verified Buyer
★★★★★
My most-viewed video ever
Filmed the milk pour and it blew up. The color is unreal and it's just the root, no dye.
Kayla J.✓ Verified Buyer
★★★★★
Finally, my time
Kids asleep, toys everywhere, me with a warm ube latte. The only 10 minutes that are mine, and it feels like a treat, not a chore.
Rachel P.✓ Verified Buyer
★★★★★
IT SPROUTED
Planted the butterfly in the empty tin and look!! Now I can't wait for the next refill and the next flower.
Charlie B.✓ Verified Buyer
★★★★★
Bye, coffee #3
Swapped my 3 pm coffee for this a month ago. Same little break, no jitters, and I'm not staring at the ceiling at midnight anymore.
Lauren D.✓ Verified Buyer
★★★★★
Sunday morning in a cup
Creamy, nutty, a little vanilla. The bamboo whisk makes it café-level. My dog wants some too.
Emma L.✓ Verified Buyer
★★★★★
Better than my café order
$1.30 a cup vs $7 at the coffee shop, and honestly it tastes better.
Natalie G.✓ Verified Buyer
★★★★★
Camera off, latte on
Every 3 pm meeting now comes with a purple latte. Same little break as my old coffee, without lying awake at midnight.
Olivia S.✓ Verified Buyer
★★★★★
Cozy in a mug
Hot with oat milk is my favorite. Like a hug that's also purple.
Mia C.✓ Verified Buyer
★★★★★
41 and obsessed
I tried matcha three times and quit three times. This one stuck from the first sip.
Karen H.✓ Verified Buyer
★★★★★
Tin turned planter
Drank all 30 lattes, planted the butterfly, and now my balcony has a pink cosmos. Obsessed.
Jasmine R.✓ Verified Buyer
★★★★★
The unboxing!!
Peeled the lid and a little seed butterfly was sitting on the powder. Cutest thing ever.
Sarah M.✓ Verified Buyer
one cup a day
Why you’ll feel the difference.
Glow from the inside
Ube is packed with anthocyanins, the antioxidants behind its violet color, and vitamin C, which helps your body make collagen. One cup a day for skin that glows, stronger nails and shinier hair.
AnthocyaninsVitamin CCollagen support
Steady all-day energy
Slow-release complex carbs and fiber, zero caffeine. Smooth energy from morning to 4 pm, without the spike, the jitters or the crash.
No spikeNo crash0 caffeine
Happy digestion
Ube is rich in resistant starch and fiber that feed your good gut bacteria. Lighter afternoons, no bloating, no coffee stomach.
Resistant starchPrebiotic fiber
Sleep like a baby
Nothing in it keeps you up. Have it at 4 pm, or at 9 pm in the bath. Your evening latte is back.
AfternoonEvening
Grown in Bohol, Philippines
Our ube comes from small family farms in Bohol, the island that celebrates ube every year. Harvested by hand at full maturity, when the flesh is the deepest violet.
Family farmsHand-harvested
Air-dried, never cooked down
Peeled, sliced and slowly air-dried on bamboo trays, then stone-milled into a silky powder. Nothing added, nothing taken away.
Air-driedStone-milled
Lab-tested by Eurofins
Every batch goes to Eurofins, the independent lab: about 750 pesticides screened, all below 0.01 mg/kg. No sulfites, no surprises.
Eurofins750 pesticides screenedNo sulfites
Fair to the farmers
We buy at a fixed price agreed before planting, so families in Bohol are paid the same, good harvest or bad.
Fixed priceDirect trade
One ingredient
100% purple yam (Dioscorea alata). The real ube, not purple sweet potato. That is the whole list.
VeganGluten-freeNo added sugarNo dye
30 cups a tin
One scoop (3.3 g) per latte, 100 g tin. $1.66 a cup on subscription.
3.3 g per cup100 g
Hot or iced
1 scoop + 2 tbsp hot water, whisk or froth, top with 6–8 oz of any milk. Over ice in summer, steaming in winter.
OatAlmondDairyCoconut
Keep the tin
Recyclable metal tin. When it is empty, plant the seed-paper flower in it.
RecyclablePlant it
the taste
Like a little dessert.
Soft and creamy with notes of vanilla and coconut, and a gentle nutty finish. It tastes like a treat, not like a health drink.
Tasting profile
Sweetness
Gently sweet, no added sugar
Creaminess
Silky, like a milkshake
Vanilla
Soft, natural
Nutty
A toasted finish
Bitterness
None at all
Tasted with oat milk, iced.
matcha, ube or coffee?
The creamy one wins at 4 pm.
tasteGrassy, a bit bitter
caffeineYes
colorFrom the leaf
tasteCreamy & sweet
caffeineNone
colorFrom the root
tasteStrong & bitter
caffeineYes
colorFrom roasting
MATCHAUBECOFFEE
how it works
Your ube latte, in 3 steps.
No barista skills. About two minutes. Your café just moved into your kitchen.
01
Scoop
One scoop of pure ube and a splash of hot water.
02
Whisk
The bamboo whisk turns it into a smooth, glossy purple base in seconds.
03
Pour
Top with any milk, hot or over ice. Watch it swirl.
the mystery flower
A surprise in every tin. Plant it.
Open your tin and a seed-paper butterfly is waiting on the powder. Plant it in the empty tin, water it, and find out which flower you got. A new one with every refill.
Collect them all6 flowers to discover, one is a secret.
-
Pink Cosmos -
Zinnia -
Cornflower -
Calendula -
Wild PoppyRare - ? Secret1 in 50
Pink Cosmos
Zinnia
Cornflower
Calendula
Wild PoppyRare✿ Free in every tin✿ 3 in the Starter Kit✿ Grows in your empty tin
Non-invasive wildflower mix chosen for your country. Flowers vary by country and season; whether and how fast they grow depends on soil, light and water.
Try it for 30 days.
You Will Love It.Guaranteed.
If you don't love it, you get your money back. No questions asked.
Try Gabi today✓ 30-Day Money Back Guarantee
made at home
Purple, every which way.
Iced, frothed, shaken, poured into a coconut. Real cups from real kitchens.
Eurofins lab-testedfrom bohol to your cup
Made like lola made it.
100% controlled, from the field to your tin.
- 01Hand-harvested in BoholFamily farms pick the ube at full maturity, when the violet is deepest.
- 02Peeled & sliced the same dayWithin hours of harvest, to keep the color and the flavor.
- 03Slowly air-driedOn bamboo trays, never cooked down, nothing added.
- 04Stone-milledInto a fine, silky powder that melts into milk.
- 05Lab-tested by EurofinsAbout 750 pesticides screened, all below 0.01 mg/kg.
- 06Sealed in your tinAirtight ring-pull tin, with a seed-paper flower on top.
complete your ritual
Everything for the perfect cup.
Café-level foam at home, no batteries, no barista skills.
save $26The Ritual Kit
Bamboo whisk & holder, spout bowl, measuring spoons, To Go cup
$69
newGabi To Go cup
Clear dome cup, straw, your purple to go
$26
Bamboo whisk + holder
100 prongs, hand-made
$22
Spout bowl
Stoneware with checker band
$28
Measuring spoons
Wood, the 3.3 g scoop included
$8
the second life clubJoin the club
Don’t toss it. Grow it.
Show us your empty tin’s second life, a flower, a pen pot, a herb garden, and get 15% off your next order. #TinToBloom
Good to know.
Is there caffeine?
None. The only ingredient is purple yam, so you can have it at 4 pm, or 9 pm.
What does it taste like?
Creamy and gently sweet, with notes of vanilla and coconut and a soft nutty finish. People often say it tastes like dessert.
When will I be charged?
Today: $69 for the Starter Kit or $49.90 for the Single Tin. Then $49.90 every 30 days for your next tin. You get an email before every refill.
Can I skip, pause or cancel?
Yes, anytime, online, in one click from your account. No email, no call, no fee.
What if I don’t like it?
Email us within 30 days of your first order and we refund it. That’s our 30-day money-back guarantee.
Is there sugar in it?
No added sugar. Ube is naturally mildly sweet. Add maple, honey or nothing at all.
How many lattes are in a tin?
30. One scoop (3.3 g) per cup, so one tin lasts a month if you have one a day.
Will my flower grow?
It depends on soil, light and water, so we can’t promise it. Potting soil, a sunny window and a little water give it the best chance.
Where do you ship?
Worldwide, with tracking. Shipping is free on the Starter Kit; on smaller orders, a flat rate is shown at checkout.
4.9 ★★★★★
Based on 7,545 reviews
JM
Jess M.✓ Verified Buyer
★★★★★about 2 hours ago
My 10 minutes in the pickup line
Third coffee at 3 pm was basically my personality. Now it's this, iced, in the car before the kids pile in. Tastes like vanilla ice cream and I'm actually asleep by 10.
Was this helpful? 👍 12 👎 0
DR
Danielle R.✓ Verified Buyer
★★★★★about 5 hours ago
After a 12-hour shift
I wanted something warm that wasn't another coffee. Hot ube with oat milk is my clock-out ritual now. Purple, cozy, done.
Was this helpful? 👍 4 👎 0
MT
Megan T.✓ Verified Buyer
★★★★★about 9 hours ago
The only powder I didn't abandon
My cabinet is a graveyard of matcha and mushroom coffee I forced myself to drink. This one I actually look forward to. It tastes like dessert, not homework.
Was this helpful? 👍 9 👎 0
BS
Bea S.✓ Verified Buyer
★★★★★about 14 hours ago
Lola approved
My lola grew up with real ube in Batangas and she said this tastes right. That's the highest review you'll ever get from her.
Was this helpful? 👍 21 👎 0
AK
Ava K.✓ Verified Buyer
★★★★★about 22 hours ago
Post-pilates obsession
Iced ube with almond milk after reformer is the vibe. Half my class asked what the purple drink was.
Was this helpful? 👍 3 👎 0
HW
Hannah W.✓ Verified Buyer
★★★★1 day ago
My 9 pm bath latte
I can finally have a 'latte' at night. Bath, candle, book, purple mug. I didn't know I needed permission to be this soft with myself.
Was this helpful? 👍 17 👎 0
SL
Sofia L.✓ Verified Buyer
★★★★★1 day ago
Converted my best friend
Brought the tin to a picnic and now we're both subscribed. Giving café ube drink, but better and way cheaper.
Was this helpful? 👍 6 👎 0
KJ
Kayla J.✓ Verified Buyer
★★★★★2 days ago
My most-viewed video ever
Filmed the milk pour and it blew up. The color is unreal and it's just the root, no dye.
Was this helpful? 👍 14 👎 0
RP
Rachel P.✓ Verified Buyer
★★★★★2 days ago
Finally, my time
Kids asleep, toys everywhere, me with a warm ube latte. The only 10 minutes that are mine, and it feels like a treat, not a chore.
Was this helpful? 👍 8 👎 0
CB
Charlie B.✓ Verified Buyer
★★★★★3 days ago
IT SPROUTED
Planted the butterfly in the empty tin and look!! Now I can't wait for the next refill and the next flower.
Was this helpful? 👍 25 👎 0
LD
Lauren D.✓ Verified Buyer
★★★★★3 days ago
Bye, coffee #3
Swapped my 3 pm coffee for this a month ago. Same little break, no jitters, and I'm not staring at the ceiling at midnight anymore.
Was this helpful? 👍 11 👎 0
EL
Emma L.✓ Verified Buyer
★★★★★4 days ago
Sunday morning in a cup
Creamy, nutty, a little vanilla. The bamboo whisk makes it café-level. My dog wants some too.
Was this helpful? 👍 2 👎 0
NG
Natalie G.✓ Verified Buyer
★★★★5 days ago
Better than my café order
$1.30 a cup vs $7 at the coffee shop, and honestly it tastes better.
Was this helpful? 👍 7 👎 0
OS
Olivia S.✓ Verified Buyer
★★★★★6 days ago
Camera off, latte on
Every 3 pm meeting now comes with a purple latte. Same little break as my old coffee, without lying awake at midnight.
Was this helpful? 👍 5 👎 0
MC
Mia C.✓ Verified Buyer
★★★★★1 week ago
Cozy in a mug
Hot with oat milk is my favorite. Like a hug that's also purple.
Was this helpful? 👍 3 👎 0
KH
Karen H.✓ Verified Buyer
★★★★★1 week ago
41 and obsessed
I tried matcha three times and quit three times. This one stuck from the first sip.
Was this helpful? 👍 10 👎 0
JR
Jasmine R.✓ Verified Buyer
★★★★★2 weeks ago
Tin turned planter
Drank all 30 lattes, planted the butterfly, and now my balcony has a pink cosmos. Obsessed.
Was this helpful? 👍 13 👎 0
SM
Sarah M.✓ Verified Buyer
★★★★★2 weeks ago
The unboxing!!
Peeled the lid and a little seed butterfly was sitting on the powder. Cutest thing ever.
Was this helpful? 👍 19 👎 0